Wednesday, June 4, 2014

The Value of Using Amazon's KDP Select Free Days

The Value of Using Amazon's KDP Select Free Days

All newly self-published authors seek to sell as many books as they can, and gain as much publicity as is possible during their first year.

I published my debut novel Vengeance by founding my own Micro-Publishing company Writers Cabin Press, Ltd.  Utilizing this company I researched the best way to publish my first book and ultimately ended up utilizing both of Amazon's Book Publishing Platforms - Kindle Direct Publishing & CreateSpace.

I am by no means an expert on how or why to publish your work.  At the time these two platforms seemed to provide the best method and quality of books.  After investing in a professionally designed book cover and a well formatted manuscript the trigger was pulled and out came two versions of my debut novel. These are a 6" X 9" Trade Sized Paperback & an eBook

Over the course of the past several months I began looking at KDP Select free days.  On April 30th 2014 my book Vengeance was free for 1 day.  During that day I gave away 2,400 copies of the book.  I had invested a total of $29.00 to do a twitter day with a vendor, and put the word out to 10 or more websites, my Facebook page, and here on my Blog that my book was free for one day.

Here's a shot of where my book was at 5:12 pm the day after the KDP Select Free Day. Sales for that one day were way up too, and the effect continued for the next several weeks.  I made a few rookie mistakes in May.  One was changing my price.  I should have left it alone until the end of the month. 
The second was doing the Free Day on the last day of the month.  

Ultimately my book got to #4 in the Free Books listed in Kindle Store>Mystery, Thriller & Suspense>Mystery>Private Investigators.  The remainder of the month it was in various spots from #49 to #89 in the top 100 paid books for this same category.

What do free days do for sales?  My single free day boosted my May sales to a height I had not previously seen although the book had only been released for six weeks at this point.

It is my belief that KDP Select has a risk / reward benefit synonymous with the quality of the writing, formatting, and cover of the book being sold for free.    

Today June 4, 2014 is the eve of my second experiment with KDP Select.  My goal is to gain publicity for my book Vengeance, and to build my brand.  My secondary goal is to sell books.  This time around Vengeance will be free for a total of 2 days. (June 5th - 6th).  If you've been holding out for a copy now's your chance.

All I ask is if you do get one for free do me the favor of reading my book and writing a review on either Goodreads or Amazon.  

If you've self published and have a story to tell about doing KDP Select Free Days please comment.

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